S E A S O N: The project was founded by Maruko Hirae in 2022. Based in Tokyo. We believe fashion should be more sweet for us and our future, and we propose a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love. Through the experience of collaboration with creations, designers, and friends, you might find the beauty of everyday life hiding right next to you. We try to build a sustainable and sweet future society.
昨日はFLOWERS NESTにお花を買いに行くのに、みのりちゃんが一緒についてきてくれました。みどりの葉っぱやかわいげなお花が揃い、春先の野原のようなSEASONになりました。
みのりちゃんと、お花をかこんでPodcastを録りました。花が好きだけど、なんでかと言われるとあまりに直感的なことすぎて、深く考えれば考えるほど不思議な気持ちになっていきました。
EIRINN HAYHOWのハッピーなアイテムが並ぶ今の店頭で、よく「どうしてこのデザイナーさんはお花がこんなに好きなのかな？」というお客さまの声をよく聞くので「なにかお花が好きになったきっかけとかがあるの？」とEIRINNに聞いてみました。「Why I love flowers」というタイトルで、Blogを書いてくれたのでご紹介します。
みのりちゃんがよくやってて、大事なことだ！と言っている「どうして○○が好きなの？」っていうシンプルな質問。そこから始まる終わりのない会話で、自分のとっても近くにある大切なものを再発見出来たりするのかも？
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「Why I love flowers」written by EIRINN HAYHOW
When I was a little girl I always loved flowers🌸️🌸️🌼🌸️🌼
My grandma and grandpa had the most amazing garden. Even though my grandad was a teacher, he loved gardening and spent all the other hours in the garden, as did my grandma, it was always full of the most beautiful flowers. It was a really big garden with ponds and trees and a pathway going to lower ground. I always had so much fun playing in the garden. There was a little wooded bit at the bottom of the garden that was where the faeries lived. 🧚🏽🧚🏽🧚🏽
My mother was like my grandad and also spent all her time in our garden. Beautiful flowers, vegetables and my favourite pear and plum trees. When I was old enough I had my own patch of garden where I grew wild rose and other flowers that I loved so much. My favourite flower ever is a flower called bleeding heart💗
When I was little my favourite book was the flower fairies, by Cecily Mary barker. My mother bought me a beautiful hardback addition.
As an only child I sent all my time in the garden, or in the forest looking for fairies and writing stories and hanging out with the bugs and frogs and creatures there.
My mother isn’t with me anymore, but she inspires me everyday and when I am close to Flowers I feel that I am closer to her.
As I got older I was fascinated by ancient plant wisdom, and herbalism and studied how different herbs and flowers can heal us💓🌸️💓
I use these herbs and flowers in salads, Smoothies and teas, and also infuse them into my material. I don’t have a garden at the moment , but spend time when I’m not working, walking and foraging and I grow things on my sunny window sills.
I also spend time Learning about the consciousness of plants and trees, and think about ways in which we could communicate with them on a deeper level. The energy frequency that is admitted from most plants is the same frequency that is emitted through our own hearts.
I hope to have a garden again one day and am so grateful of my childhood days amongst the flowers and the trees🌳🌸
Flowers mirror stars in the universe.
Flowers are most magic.
EIRINN HAYHOW
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The project was founded by Maruko Hirae in 2022. Based in Tokyo.
We believe fashion should be more sweet for us and our future, and we propose a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love. And we think it's important to collaborate with each other. Through the experience of collaboration with creations, designers, and friends, you might find the beauty of everyday life hiding right next to you. We try to build a sustainable and sweet future society.
