SEASON: The project was founded by Maruko Hirae in 2022. Based in Tokyo. We believe fashion should be more sweet for us and our future, and we propose a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love. Through the experience of collaboration with creations, designers, and friends, you might find the beauty of everyday life hiding right next to you. We try to build a sustainable and sweet future society.
人気スタイリストの情熱インサイト
SPUR October 2024 Issue
SPUR 2024年10月号、「人気スタイリストの情熱インサイト 早川すみれさんが気になる、ユーモアあるフェミニズム・カルチャーとファッション」にて、SEASONをお店ごとピックアップしていただきました。
「マーケティングとして作為的にフェミニズムを謳うのではなく、あくまで自分の感性を表現している。そんな自然発生的なポジティブマインドを持つ人や物に惹かれます」と、早川すみれさんのコメントにもとても共感しました。選んでいただけてとても嬉しいです！
面白いページばかりで、隅々まで読んでしまう一冊でした！ ぜひチェックしてみてください❤︎
Styling: Sumire Hayakawa
Photo: Kaho Okazaki
Text: Mai Ueno
The project was founded by Maruko Hirae in 2022. Based in Tokyo.
We believe fashion should be more sweet for us and our future, and we propose a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love. And we think it's important to collaborate with each other. Through the experience of collaboration with creations, designers, and friends, you might find the beauty of everyday life hiding right next to you. We try to build a sustainable and sweet future society.
Founder, Owner, Director, and Buyer / Maruko Hirae
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