SEASON: The project was founded by Maruko Hirae in 2022. Based in Tokyo. We believe fashion should be more sweet for us and our future, and we propose a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love. Through the experience of collaboration with creations, designers, and friends, you might find the beauty of everyday life hiding right next to you. We try to build a sustainable and sweet future society.
Loving
- DECEMBER 26, 2023
去年の冬からちょうど一年、春夏秋冬常に着続けたこのカーディガンの袖のハンカチをウタマロできれいに洗ってあげました！
洋服屋のオーナーが言うことではないけど、服は常に新しいものを買い集めなくていいと思う。心底気に入ったものを選んで買い集めて、何年も何年も着続けたい。
気に入る服に出会う回数が多ければ多いほどコレクションは増えていく。服が大好きな私たちはその1着1着に人一倍幸せを感じることで豊かに生きていて、コレクションをどんどん増やしていっちゃうけど、だからこそその全てが心底気に入ったもので、何らかのきっかけで自分が着なくなっても捨てるんじゃなくて誰かにお下がりしたくなるような、そんな服を探し集めていきたい❤︎
The project was founded by Maruko Hirae in 2022. Based in Tokyo.
We believe fashion should be more sweet for us and our future, and we propose a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love. And we think it's important to collaborate with each other. Through the experience of collaboration with creations, designers, and friends, you might find the beauty of everyday life hiding right next to you. We try to build a sustainable and sweet future society.
