S E A S O N


S E A S O N:
The project was founded by Maruko Hirae in 2022. Based in Tokyo.
We believe fashion can be more sweet for us and our future, and believe in a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love. And we think it's important to collaborate with each other. Through collaboration with creations, designers, and friends, you might discover the beauty of everyday life hidden right beside you.

ALAIRE


スペインバルセロナを拠点とするプロジェクト「ALAIRE」。地中海地域での視点や生き方、探求を象徴するようなイメージで素材と形の実験を繰り返しながら、ひとつひとつ手作業で生み出されています。

海の向こうで繰り広げられるアイデアを知り、実際にアイテムに触れると、このプロジェクトのクリエイターLaiaのポジティブなエネルギーをお守りのように感じていただけると思います♡














The project was founded by Maruko Hirae in 2022. Based in Tokyo. 
We believe fashion can be more sweet for us and our future, and believe in a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love. And we think it's important to collaborate with each other. Through collaboration with creations, designers, and friends, you might discover the beauty of everyday life hidden right beside you.