SEASON: The project was founded by Maruko Hirae in 2022. Based in Tokyo. We believe fashion should be more sweet for us and our future, and we propose a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love. Through the experience of collaboration with creations, designers, and friends, you might find the beauty of everyday life hiding right next to you. We try to build a sustainable and sweet future society.
ALAIRE
スペインバルセロナを拠点とするプロジェクト「ALAIRE」。地中海地域での視点や生き方、探求を象徴するようなイメージで素材と形の実験を繰り返しながら、ひとつひとつ手作業で生み出されています。
海の向こうで繰り広げられるアイデアを知り、実際にアイテムに触れると、このプロジェクトのクリエイターLaiaのポジティブなエネルギーをお守りのように感じていただけると思います❤︎
ALAIRE IS A PROJECT FROM BARCELONA THAT WAS BORN EXPERIMENTING WITH MATERIALS AND SHAPES THAT EVOLE SYMBOLISM AROUND THE MEDITERRANEAN WAY OF SEEING, LIVING AND EXPLORING.
The project was founded by Maruko Hirae in 2022. Based in Tokyo.
We believe fashion should be more sweet for us and our future, and we propose a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love. And we think it's important to collaborate with each other. Through the experience of collaboration with creations, designers, and friends, you might find the beauty of everyday life hiding right next to you. We try to build a sustainable and sweet future society.
