S E A S O N

The project was founded in 2022, based in Tokyo. We believe fashion can be sweeter for us and our future, and believe in a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love. And we think it's important to collaborate with each other. Through collaboration with creations, designers, and friends, you might discover the beauty of everyday life hidden beside you.
お店のカラーを決める時に、2つの反対のイメージとしてよく使われがちな「赤」と「青」が混ざった「紫」を選びました。とてもニュートラルで、SEASONがイメージするターゲットにぴったりだと思いました。

エレン・フライスの雑誌『PURPLE』にも影響をうけました。エレン・フライスのExhibitionがもうすぐ東京で開催されるということで、このブログトピックを思いつきました。



『PURPLE PROSE』のタイトルの語呂が好きで意味が気になり調べていた時に、Purpleを含んだイディオムには、良い意味のものや良くない意味のもの、様々あることを知り、とても面白く感じました。

たとえば、
purple prose= 凝った表現が多過ぎる文体
purple patch=好調な時期
purple with rage=顔を真っ赤にして怒る
purple rain=豪雨
marry into the purple=お金持ちの家に嫁ぐこと
purple cow=珍しいもの

Purpleの色や意味がもつ複雑性や、一つのイメージで片付かない無所属な感じにも、とても惹かれます。

特定のジャンルやイメージに偏らず、無国籍で多国籍な店でありたいと思いつつ、いろんなところから「異」をインプットして独自の編集でアウトプットすることは、日本らしい気もします。


とにかく、エレン・フライスの展示がとても楽しみです!
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Terms and Conditions

Seller: Maruko Hirae

Address: We are committed to disclose to the disclosure request without delay as a matter of principle.

Phone: +81-80-1770-9979

Privacy Policy

We keep customer's personal information correctly and to prevent from unauthorized access, loss, damage, manipulation, and leakage, we maintain a security system, and supervise personal information.

  1. Purpose of use
    We use customer's information to send shop information or the answers to customer's questions.
  2. Prohibit to provide information for a third person.
    We supervise customer's information and do not provide them to a third person except for those cases below;
    . When we have a permission from customers.
    . When we need to provide those information to traders to perform our job which was ordered from customers.
    . When we need to provide them under the law.
  3. Safety
    We take measures to protect customer's personal information safely.
  4. Customer Identity Verification
    If customer wish to verify, modify, or delete, we will accept to do it after we verify customer identity.
  5. Follow and review laws, and rules. We follow Japan's law that applies to personal information we have, and we will always check and improve this policy.
  6. Inquiry
    Please contact us if you have an inquiry about privacy policy.
    seasonprose@gmail.com



















The project was founded in 2022, based in Tokyo. We believe fashion can be sweeter for us and our future, and believe in a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love. And we think it's important to collaborate with each other. Through collaboration with creations, designers, and friends, you might discover the beauty of everyday life hidden beside you.