S E A S O N: The project was founded by Maruko Hirae in 2022. Based in Tokyo. We believe fashion should be more sweet for us and our future, and we propose a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love. Through the experience of collaboration with creations, designers, and friends, you might find the beauty of everyday life hiding right next to you. We try to build a sustainable and sweet future society.
This photoshoots my first Sula experience. I was surprised at the prices, but as I learned about Sula more and more, I fell in love with Sula's philosophy and adorable texture..🤍
この写真を撮る時に、初めてSulaに袖を通しました。今まで着たことのないような服でした。あまりの金額の高さに驚いたけど、大きな愛から成り立つ思想や小さく積み重ねられた気遣いの数々を知るうちに、私はSulaの大ファンになりました。。
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The project was founded by Maruko Hirae in 2022. Based in Tokyo.
We believe fashion should be more sweet for us and our future, and we propose a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love. And we think it's important to collaborate with each other. Through the experience of collaboration with creations, designers, and friends, you might find the beauty of everyday life hiding right next to you. We try to build a sustainable and sweet future society.
