SEASON: The project was founded by Maruko Hirae in 2022. Based in Tokyo. We believe fashion should be more sweet for us and our future, and we propose a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love. Through the experience of collaboration with creations, designers, and friends, you might find the beauty of everyday life hiding right next to you. We try to build a sustainable and sweet future society.
Why do we consume?
- SEPTEMBER 20, 2023
“We are living in a world where the fashion industry is producing too much—more than anyone can ever even wear. We have to take responsibility and be forward thinking. We need art and beauty, not more conspicuous consumption.” - Bettina Bakdal
「私たちは、ファッションが生産され過ぎる世界に住んでいる。誰も着ることがない服がある程に。私たちは責任を持ち、よく考える必要があります。際立った消費は必要なく、私たちには芸術と美が必要です。」
この言葉をずっと考え続けています。 芸術と美は、どんな時も私たちに必要なものだろうか？なぜ芸術と美が、必要なのだろうか？ 私たちはなぜ、消費するのだろうか？
The project was founded by Maruko Hirae in 2022. Based in Tokyo.
We believe fashion should be more sweet for us and our future, and we propose a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love. And we think it's important to collaborate with each other. Through the experience of collaboration with creations, designers, and friends, you might find the beauty of everyday life hiding right next to you. We try to build a sustainable and sweet future society.
