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S E A S O N


S E A S O N:
The project was founded by Maruko Hirae in 2022. Based in Tokyo.
We believe fashion can be more sweet for us and our future, and believe in a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love. And we think it's important to collaborate with each other. Through collaboration with creations, designers, and friends, you might discover the beauty of everyday life hidden right beside you.



top: Osagari from ayaさん🍓
pants: sula - flare pants velvety cotton
necklace: ALAIRE - besito
inner: sula - slash neck long sleeve


innerで着ているsulaのすけすけteeは今お店でも販売しているけど、私が着ているのは6年前に買ったもの。

お下がりだからこそなボロボロ服の可愛さが大好きだけど、何年も沢山着たsulaのボロボロ感にも同じような可愛さがあって大好き 

sulaのコンセプト "Garments with a lived in, already loved feeling." という言葉はぴったり。sulaは普遍的なデザインのものばかりなので、何年も愛用してしまうのが特徴です。

手作りで作られているから新しく買った時にもすでにたっぷり愛された服のような独特な雰囲気があるけど、そうして何年も着た後の、くたれた雰囲気とか、ちょっとしたほつれや破れが加わった後の雰囲気とか、そういうのも可愛いなと思います。


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The project was founded by Maruko Hirae in 2022. Based in Tokyo. 
We believe fashion can be more sweet for us and our future, and believe in a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love. And we think it's important to collaborate with each other. Through collaboration with creations, designers, and friends, you might discover the beauty of everyday life hidden right beside you. 
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Designer:
ALAIRE

AZUR
EIRINN HAYHOW
Ema Gaspar
everyone’s  mother
Felix Idle
garbage core
JOS  MUNDO
Kei Yamada
LEO GON'DO
LOVETHANKS
Mafalda Costa
Maribaudi
MATHILDE HIRON
Mepi
Mifi Mifi
MIFIG
saklaus
sula
Sessance Fragransi
TALANTO
Talina
zayca


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