S E A S O N: The project was founded by Maruko Hirae in 2022. Based in Tokyo. We believe fashion should be more sweet for us and our future, and we propose a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love. Through the experience of collaboration with creations, designers, and friends, you might find the beauty of everyday life hiding right next to you. We try to build a sustainable and sweet future society.
top: Osagari from ayaさん🍓
pants: sula - flare pants velvety cotton
necklace: ALAIRE - besito
inner: sula - slash neck long sleeve
innerで着ているsulaのすけすけteeは今お店でも販売しているけど、私が着ているのは6年前に買ったもの。
お下がりだからこそなボロボロ服の可愛さが大好きだけど、何年も沢山着たsulaのボロボロ感にも同じような可愛さがあって大好き
sulaのコンセプト "Garments with a lived in, already loved feeling." という言葉はぴったり。sulaは普遍的なデザインのものばかりなので、何年も愛用してしまうのが特徴です。
手作りで作られているから新しく買った時にもすでにたっぷり愛された服のような独特な雰囲気があるけど、そうして何年も着た後の、くたれた雰囲気とか、ちょっとしたほつれや破れが加わった後の雰囲気とか、そういうのも可愛いなと思います。
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The project was founded by Maruko Hirae in 2022. Based in Tokyo.
We believe fashion should be more sweet for us and our future, and we propose a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love. And we think it's important to collaborate with each other. Through the experience of collaboration with creations, designers, and friends, you might find the beauty of everyday life hiding right next to you. We try to build a sustainable and sweet future society.
