S E A S O N

   

SEASON: The project was founded by Maruko Hirae in 2022. Based in Tokyo. We believe fashion should be more sweet for us and our future, and we propose a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love.  Through the experience of collaboration with creations, designers, and friends, you might find the beauty of everyday life hiding right next to you. We try to build a sustainable and sweet future society.
POPUP STORE VOL03


Everything flows

2023/12/08 (Fri). 09 (Sat). 10 (Sun)
7:00 - 21:00
#105, 5-46-29, Jinguumae, Shibuya City, Tokyo




『The future is in our hands.』
Written by maruko

The future is in our hands
because we can choose everything what we love.

One day I found a flower on a road. The flower looked fine, but fell out from a branch. Maybe a few days later, the flower would die. I thought so. I picked the flower and pressed her in my favorite book. And waited. A few weeks later, when I saw her again, the flower became the pressed flower. My hands made another future of the flower. The flower started another future. I don’t know the emotion in the flower, but it’s so beautiful. The pressed flower looked like she was changed her clothes. Flower and pressed flower. Both styles look so beautiful. Even if the flower had kept hold on to a branch, she would still be beautiful. But she fell out, I picked her, she changed clothes, and she started another future. Sometimes a pressed flower has broken, but I love such a punk girl too.

I thought everything is ever changing and everything flows.

We’ll never know who such a punk girl will be. We’ll never know which way to flow. Either way there is something beautiful.


We can choose how we change, we can’t choose where we flow. But we can choose everything what we love, so the future is in our hands.














model: Riko Ko  photography: Nanako Araie  videography: Hana Shimizu  stylist: Miri Wada  hair&make: Eri Nakayama  Support: Haruka Sato. Suzuka Yamagishi. Kohei Kawano. Hana Hirae  graphic design: Yosuke Mori   creative direction: Maruko Hirae










The project was founded by Maruko Hirae in 2022. Based in Tokyo.
We believe fashion should be more sweet for us and our future, and we propose a sweeter fashion cycle: upcycle, fair trade, and one-of-a-kind pieces handmade with love. And we think it's important to collaborate with each other. Through the experience of collaboration with creations, designers, and friends, you might find the beauty of everyday life hiding right next to you. We try to build a sustainable and sweet future society.




Founder, Owner, Director, and Buyer / Maruko Hirae